Which is right for your business?
Local SEO and national SEO require fundamentally different strategies, tactics, and success metrics. Understanding which approach fits your business model is crucial for effective search marketing investment.
Targeting customers in specific geographic areas. Focus on Google Business Profile, local citations, and location-specific content.
Targeting customers across the country or globally. Focus on broad keyword rankings and domain authority.
Customers searching for services "near me" or in specific cities. High purchase intent, smaller audience.
Customers searching without geographic modifiers. Larger audience but more competition.
Google Business Profile optimization, local citations, location pages, review management.
Content marketing, link building, technical SEO, brand building, thought leadership.
Competing only against businesses in your service area. Easier to dominate local markets.
Competing against national brands with large SEO budgets. Requires significant investment.
Local SEO typically shows results faster due to lower competition and geographic targeting.
National SEO requires building significant authority and content libraries. Longer investment horizon.
Get a free consultation to discuss your project and we will help you determine the best approach for your specific needs.