Marketing
Email Marketing
You have thousands of contacts who already know your name. A single well-built automation sequence can turn that list into $15K-$50K in annual revenue without sending a single cold email.
A professional services firm had 2,800 contacts in their HubSpot CRM - past clients, referral partners, prospects who had downloaded content, people who had attended events. They were sending a monthly newsletter with firm news and market updates. Open rate: 18%. Click rate: 0.9%. Revenue attributable to email: effectively zero. The newsletter was not bad. It was irrelevant. Every contact, regardless of their relationship with the firm or their stage in the buying process, received the same generic content at the same time. A past client who might refer business received the same email as a cold lead who downloaded a whitepaper six months ago and never engaged again. We rebuilt their email program from scratch using Klaviyo (migrated from HubSpot's basic email tools for superior automation capabilities). First, we segmented their 2,800 contacts into five behavioral groups: active clients, past clients (no engagement in 12+ months), warm prospects (engaged with content in last 90 days), cold prospects (no engagement in 6+ months), and referral partners. Each segment got its own automation sequence with content calibrated to their relationship stage. Active clients received quarterly business reviews and cross-sell recommendations based on their current service engagement. Past clients received a re-engagement sequence with case studies relevant to their industry. Warm prospects received a nurture sequence that progressively demonstrated expertise and included soft CTAs for consultations. Cold prospects received a last-chance reactivation sequence - respond or be removed (cleaning the list improves deliverability for everyone else). Referral partners received quarterly market intelligence reports they could share with their own networks. Within 90 days, their email program generated 14 qualified consultation requests - 8 from past clients they had lost touch with and 6 from warm prospects who had been silently reading their content for months. Average open rate across segments: 38%. Click rate: 4.2%. The difference was not better writing or prettier templates. It was relevance - the right message to the right person based on their actual behavior and relationship with the firm. We build email systems on Klaviyo, HubSpot, ConvertKit, or Resend depending on the client's needs. The platform matters less than the strategy. What matters is behavioral segmentation, trigger-based automation, deliverability infrastructure (SPF, DKIM, DMARC authentication), and continuous optimization based on engagement data - not vanity metrics like total sends.
How this capability is applied
Behavioral Segmentation That Triples Engagement
We segment your list by actual behavior - pages visited, content downloaded, emails opened, links clicked, services purchased - not just demographic data. A prospect who visited your pricing page three times this week receives a different email than someone who has not opened anything in 90 days. Behavioral segmentation in Klaviyo or HubSpot typically produces 3-4x the engagement of batch-and-blast sending because every email is contextually relevant.
Revenue-Generating Automation Sequences That Run 24/7
We build trigger-based sequences that fire automatically based on prospect behavior: welcome sequences for new subscribers, nurture sequences for content downloaders, re-engagement sequences for dormant contacts, and post-purchase sequences for cross-selling. These sequences generate revenue while you sleep - a well-built 5-email welcome sequence alone typically converts 3-8% of new subscribers into consultation requests within 30 days.
Deliverability Engineering That Keeps You Out of Spam
Beautiful emails are worthless if they land in spam. We configure SPF, DKIM, and DMARC authentication records in your DNS. We set up dedicated sending domains to protect your primary domain reputation. We implement list hygiene automation that removes hard bounces, suppresses unengaged contacts, and maintains sender reputation scores above 95. Most firms skip this technical setup and wonder why their open rates are 12% - their emails are going to spam and they do not even know it.
A/B Testing Framework That Compounds Improvements
We test one variable at a time with statistical rigor: subject lines, send times, CTA placement, content length, personalization depth. Each winning variant becomes the new baseline for the next test. Over 6 months of systematic testing, these marginal improvements compound: a 15% open rate becomes 28%, a 1.2% click rate becomes 3.8%. Most email programs never improve because they never test - they just keep sending and hoping.
How we work
01
Email Ecosystem Audit
We audit your current email program end-to-end: platform capabilities, deliverability health (sender reputation, authentication records, spam test scores), list quality (engagement rates, bounce rates, unsubscribe trends), existing automation, and revenue attribution. This reveals exactly where the program is leaking performance and where the highest-impact improvements are.
02
Segmentation and Sequence Architecture
We design the complete automation ecosystem: which segments exist, what triggers move contacts between segments, what content each segment receives, and what the conversion goal is for each sequence. This architecture is mapped visually so you can see every email, every trigger, and every decision point before we build anything.
03
Content and Template Production
We write the email copy and design mobile-responsive templates in your brand's visual identity. Every email is written for scanability (most people skim emails in 11 seconds), with clear value propositions and single-action CTAs. Templates are built as reusable modules in Klaviyo or HubSpot so your team can create new emails without design support.
04
Deployment, Testing, and Optimization
We deploy sequences in stages - starting with the highest-impact automation (typically welcome and re-engagement sequences) - and monitor performance daily for the first two weeks. A/B testing begins immediately on subject lines and send times. Monthly optimization reviews adjust content, timing, and segmentation rules based on actual engagement data. You receive monthly reports showing open rates, click rates, conversion rates, and revenue attribution per sequence.
See it in action
Real work that delivers real results
Revenue on autopilot
Professional design that converts
Deliverables
Every web design engagement delivers a complete, production-ready website built to modern standards. You receive all source files, documentation, and training needed to manage your site independently. Our deliverables include design assets, developed templates, integrated functionality, quality assurance documentation, and ongoing support—everything required for a successful launch, smooth handoff, and confident ongoing operation.
Email marketing strategy
Automation sequences
Email templates
List segmentation
A/B testing
Performance reports
Common questions
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