Industry Focus
Event Planning
Digital Infrastructure
Cvent owns the corporate event RFP pipeline. Eventbrite commoditizes ticketed events. Recessions hit event budgets first. Your vendor network is your competitive moat, but your website treats it as invisible. We build event planning infrastructure around the relationships and capabilities that actually differentiate you.
Operating Reality
Event planning occupies one of the most economically sensitive and platform-disrupted positions in the professional services landscape. Most planner websites ignore both realities:
Corporate and social events are different businesses that share a profession. The marketing director evaluating planners for a 500-person conference has a budget committee, an RFP process, and KPIs to report. The couple planning a 150-person gala has a Pinterest board, a family opinion committee, and an emotional vision. Your website must serve both audiences without confusing either. The planner who shows wedding galleries to corporate prospects loses credibility. The planner who shows conference setups to social clients loses warmth.
Cvent has become the default technology platform for enterprise event management. Companies with 1,000+ employees increasingly source planners, venues, and services through Cvent's supplier marketplace rather than independent searches. This doesn't eliminate your market, but it reshapes it. Your addressable corporate market is mid-market companies (50-500 employees) that don't use Cvent and source planners through Google. Your website must target that specific buyer with content that proves corporate event capability.
Eventbrite and similar platforms have trained mid-market clients to believe event management is a self-service commodity. A marketing manager can create a ticketed event page, sell tickets, and manage registration without a planner. What they can't do is negotiate vendor contracts, manage on-site logistics, handle crisis situations, or deliver an attendee experience that justifies the budget. But your website doesn't articulate this value gap. The planner whose website makes the case for professional coordination versus DIY self-service captures the clients who tried Eventbrite and realized they're in over their heads.
Event planning revenue is maximally sensitive to economic cycles. Corporate event budgets are discretionary spend that gets frozen first. Social event budgets shrink as consumer confidence drops. The planners who survive recessions maintain diversified revenue across event types (nonprofit fundraising, corporate training, virtual events) that behave differently during downturns. A website that only showcases luxury galas is maximally exposed to any budget contraction.
What we actually fix
Dual-market architecture serves corporate and social audiences simultaneously. Separate content paths with appropriate messaging, portfolios, and inquiry flows for each buyer type, eliminating the confusion that costs you credibility with both.
Vendor network visibility transforms your invisible moat into a visible advantage. Partnership showcases that quantify the value your relationships provide: preferred pricing, priority availability, and execution reliability that self-planned events cannot match.
Corporate event SEO captures mid-market companies outside Cvent. Content targeting "corporate event planner [city]" and specific event types (retreats, launches, conferences) that reaches the buyers who source planners through Google.
Revenue diversification content protects against economic cycles. Service pages for nonprofit events, virtual/hybrid production, corporate training, and recession-resilient event types that maintain pipeline across economic conditions.
Systems we build
Each capability applies specifically to event planning operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We do both corporate and social events. Should we have two separate websites?
Not separate websites, but structurally separate sections. A marketing director landing on your site needs to find corporate event portfolios, logistics case studies, and attendee management capabilities within one click. A couple planning a gala needs to find design-driven portfolios, creative vision, and personal testimonials within one click. We build dual-path architecture where each audience type is routed to content designed for their evaluation criteria. The corporate buyer never sees wedding photos. The social client never sees conference AV setups. Same brand, different experiences, one website.
Cvent dominates how corporate clients find event planners. How do we compete?
Enterprise companies (1,000+ employees) often source through Cvent's supplier network. But mid-market companies (50-500 employees) don't use Cvent. They Google "corporate event planner [city]" and "company holiday party planner." That's your addressable market for direct acquisition. We build content targeting these searches with corporate event case studies, capabilities pages, and venue partnership showcases. We also create content for specific event types that mid-market companies plan: annual retreats, product launches, team offsites, and client appreciation events. Each page targets a search that Cvent doesn't own.
Our vendor relationships are our biggest advantage but prospects can't see them. What do you suggest?
Make your network visible and quantifiable. We build a vendor partnership section that lists your preferred partners by category (catering, AV, floral, rental, entertainment, photography), explains the benefit each relationship provides (priority booking, preferred pricing, smooth coordination), and showcases events where the network delivered results the client couldn't have achieved independently. When a prospect sees "40+ preferred vendors with an average of 8 years working together," they understand why hiring you costs less and executes better than managing 12 vendor relationships independently through Eventbrite or on their own.
This works for:
Planners pursuing corporate clients outside the Cvent enterprise platform
Event businesses with vendor networks worth showcasing as competitive advantages
Professionals serving both corporate and social markets who need separate digital positioning
This is not for:
Planners without documented event portfolios for their target market segments
Event businesses that only serve one niche and aren't interested in diversification
If corporate acquisition, vendor network advantage, and recession-resilient positioning matter to your event planning business, we should evaluate your current digital infrastructure.