Industry Focus
Wedding Industry
Digital Infrastructure
The Knot and WeddingWire are owned by the same company and charge you thousands per year to be displayed alongside competitors. Engagement season compresses 40% of annual bookings into a 3-month window. Instagram drives discovery but can't close bookings. Venue referral partnerships generate the highest-converting leads in the industry. We build direct booking infrastructure that addresses all four dynamics.
Operating Reality
The wedding industry has a structural platform dependency problem that most vendors accept as normal. It isn't:
The Knot and WeddingWire are both owned by XO Group, which means the apparent "competition" between the two platforms is actually a duopoly. You pay $2,000-5,000/year per platform (many vendors list on both) for profiles that intentionally display competing vendors alongside yours. The platforms' business model depends on commoditizing vendors into comparison sets. Your listing generates leads, but those leads have already been shown 3-4 alternatives. The platform profits whether you close or your competitor does. You pay either way.
Engagement season creates the most compressed sales cycle in event-based businesses. 40% of proposals happen December through February. Couples begin vendor searching within 1-2 weeks of the proposal. Core vendors (venue, photographer, planner) are typically booked within 3-4 months. If your website isn't ranking for "[service] [city] wedding" by November, you've already missed the majority of the next calendar year's bookings. There is no "catching up" in March. The engaged couples who proposed in December have already booked their vendors.
Instagram has become the primary discovery channel for wedding vendors, but it's a fundamentally broken booking tool. Couples save posts, build mood boards, and follow vendors they admire. But when they're ready to inquire, Instagram provides no pricing, no availability, and no structured inquiry workflow. The transition from "I love this vendor" on Instagram to "I want to book this vendor" requires a website that completes the emotional arc, and most vendor websites kill the momentum with generic contact forms that feel nothing like the Instagram experience that brought the couple there.
Venue partnership referrals are the highest-converting lead source in the wedding industry, and the most under-leveraged. A venue coordinator who recommends you to 30 couples per year sends leads that close at 40-60% because the referral comes from a trusted authority the couple has already committed to. But most vendors have no venue-specific content on their websites, making the referral harder to close than it should be. A gallery page showing your work at that specific venue converts referred couples at nearly double the rate of a generic portfolio page.
What we actually fix
Direct booking pipeline reduces platform dependency. SEO targeting wedding service searches that generates leads you own, where you're the only vendor the couple is evaluating, closing at 3-5x The Knot's conversion rate.
Engagement season preparation captures the booking cohort. Pre-season content publishing and SEO optimization completed by November so your pages rank during the December-February inquiry surge.
Instagram-to-booking architecture converts social followers into clients. Purpose-built landing pages that maintain visual momentum while adding pricing, availability, and structured inquiry workflows Instagram cannot provide.
Venue partnership content maximizes referral conversions. Venue-specific gallery pages that coordinators can share directly, converting referred couples at 50%+ because they're seeing your work in the exact space they've already chosen.
Systems we build
Each capability applies specifically to wedding industry operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We get inquiries from The Knot but the close rate is terrible. Should we stop paying for it?
Your close rate is terrible because The Knot showed the couple four other vendors when they found you. By design, The Knot commoditizes vendors into comparison sets. The couple who inquires through The Knot has already messaged 3-4 other vendors and will choose based on response speed, price, and perceived fit across all of them. We build organic search visibility that generates inquiries from couples who found you directly, where you're the only vendor they're evaluating. Close rates from organic website inquiries average 30-50% versus 8-15% from platform leads. Once your direct pipeline is generating consistent inquiries, you can evaluate whether The Knot's contribution justifies the $3,000-5,000 annual fee.
Engagement season is December through February. How do we prepare?
Content and SEO optimization must be completed by November. We build and publish planning guides, vendor selection articles, and service pages in September and October so they're indexed and ranking before the December proposal surge. When newly engaged couples start searching "wedding photographer [city]" in January, your pages are already established in Google's results. We also prepare engagement-season email campaigns to your past client list requesting referrals (newly engaged friends and family), which generates warm leads during the highest-intent period of the year.
Instagram drives most of our discovery but we can't track bookings from it. How do you solve that?
By building dedicated Instagram landing pages with tracking. When your bio link goes to a purpose-built page (not your homepage), every visitor, inquiry, and booking from Instagram is measurable. The landing page continues the visual experience with curated galleries, then adds what Instagram can't provide: investment guides, availability, and inquiry forms that capture the couple's date and vision. We also build UTM tracking for Instagram Story links and post captions so you can see exactly which content types drive the most inquiries. Most wedding vendors discover that 60% of their Instagram traffic comes from Stories, not feed posts, which changes content strategy entirely.
This works for:
Wedding vendors paying $3,000-10,000/year to platforms and ready to build direct booking pipelines
Professionals whose Instagram audience isn't converting into proportional bookings
Vendors with venue partnerships worth leveraging through dedicated digital content
This is not for:
Vendors satisfied with platform-only leads and current close rates
Professionals without gallery-quality work from at least 15-20 weddings
If reducing platform dependency, capturing engagement season, and maximizing venue referrals matter to your wedding business, we should evaluate your current digital infrastructure.