Industry Focus
Home Services
Digital Infrastructure
When a pipe bursts or the AC dies, homeowners call the first result with good reviews. We build the infrastructure that puts you at the top of local search.
Operating Reality
Home service businesses lose revenue for predictable digital reasons:
The local 3-pack determines who gets the call. 80% of homeowners in emergency situations call someone from Google Maps positions 1-3. In competitive metros, 50+ contractors fight for those three spots. Position 4 gets a fraction of the clicks. Without deliberate Google Business Profile optimization, citation consistency, and review velocity, you are invisible to the homeowners who need you most urgently.
Review velocity is a ranking factor and a trust signal simultaneously. Contractors ranking #1 in competitive markets generate 20-50 new reviews per month through systematic post-service automation. A single 1-star review can drop your average below the 4.5 threshold Google favors. Without review generation integrated into your dispatch workflow through ServiceTitan, Housecall Pro, or Jobber, you fall behind competitors building social proof faster.
Lead aggregator dependency destroys margins on every job. HomeAdvisor (Angi Leads) charges $15-150 per lead and sells each one to 3-4 competitors. Thumbtack, Yelp, and Bark operate identical models. Contractors spending $2,000-$5,000/month on aggregator leads pay premium prices for shared, unqualified prospects. Owning your lead generation through local SEO means exclusive leads at near-zero marginal cost.
Seasonal demand volatility makes workforce planning nearly impossible. HVAC sees 60% of revenue in summer. Plumbing spikes in winter. Without content and SEO targeting off-season services like maintenance plans, energy audits, and seasonal tune-ups, contractors ride boom-bust cycles that leave trucks idle and technicians underutilized for months at a time.
What we actually fix
Local pack domination drives calls. Google Business optimization, citation consistency, and review generation systems push you into the top 3 where 80% of clicks happen.
Service area SEO captures every search. Programmatic pages for each city, neighborhood, and service combination you offer. One business, dozens of ranking opportunities.
Emergency response architecture converts urgent needs. Mobile-first design, click-to-call CTAs, and instant quote forms capture high-intent visitors in crisis mode.
Systems we build
Each capability applies specifically to home services operations.
Proof and context
Common questions
How do you help home service businesses compete with HomeAdvisor and Angi?
By building lead generation infrastructure you own. When you rank #1 for "plumber in [city]" and "emergency AC repair [city]," every lead is exclusive and costs you nothing beyond the initial investment. Compare that to HomeAdvisor (Angi Leads) charging $15-150 per lead and selling it to 3-4 competitors, or Thumbtack charging per quote sent. We build programmatic service-area pages, Google Business Profile optimization, and review generation systems that make your website the destination. A plumbing company spending $3,000/month on aggregator leads can typically redirect that budget into owned SEO infrastructure that generates more leads at a fraction of the ongoing cost within 6-9 months.
What about getting more Google reviews?
We implement automated review request workflows triggered by job completion in your dispatch software. When a technician marks a job complete in ServiceTitan, Housecall Pro, or Jobber, the homeowner automatically receives an SMS with a direct link to your Google Business Profile review page. The timing is critical: requests sent within 1-2 hours of service completion see 3-5x higher response rates than next-day emails. We also build internal alerts for negative feedback so issues get addressed before they become public reviews. Most contractors see review volume increase 200-400% within 90 days of implementation.
Can you help with multiple service areas?
Yes, and this is where the real lead generation advantage lives. We build programmatic location pages targeting every city, neighborhood, and zip code you serve with service-specific content. A plumbing company serving 20 cities across 5 service categories gets 100+ unique landing pages, each targeting searches like "water heater repair in [city]" or "drain cleaning near [neighborhood]." These pages are not duplicate content with city names swapped. Each includes location-specific details, service area maps, and local relevance signals. One business, hundreds of ranking opportunities across your entire coverage area.
This works for:
Contractors ready to own their leads instead of renting them
Service businesses with capacity for the volume we generate
Companies expanding into new service areas
This is not for:
Businesses without review generation capacity
Contractors satisfied with aggregator lead costs
If local dominance and lead ownership matter to your business, we should evaluate your current digital infrastructure.