Industry Focus
HVAC Contractors
Digital Infrastructure
Google Local Service Ads put a badge on your competitor. Angi sells the same lead to four companies. ServiceTitan runs your dispatch but not your pipeline. Maintenance agreements generate $200-400/year in recurring revenue plus future $12,000 replacement sales, but your website has no enrollment infrastructure.
Operating Reality
HVAC contractors are caught between platform dependency and seasonal volatility, and most company websites address neither:
Google Local Service Ads have restructured how homeowners find HVAC contractors. The "Google Guaranteed" badge creates an implicit trust endorsement that pushes organic results below the fold. HVAC companies without LSA profiles are invisible for emergency searches. Companies with LSA profiles are competing on review count, response time, and per-lead pricing that Google controls and adjusts. Either way, Google has positioned itself as the gatekeeper between you and the homeowner, and the cost of that access increases every year.
Angi, HomeAdvisor, and Thumbtack sell HVAC leads to 3-5 contractors simultaneously. Your CSR answers the phone, qualifies the call, and dispatches a technician to a home where two other companies are already quoting. Close rates on shared leads average 15-20% while your cost per lead keeps climbing. The aggregator model works for the aggregator, not for the contractor paying $75-150 per shared lead.
ServiceTitan and Housecall Pro run your operations, but they don't generate demand. You pay $300-500/month for field service management that dispatches jobs, processes invoices, and tracks KPIs. But the leads flowing into that system come from Google, aggregators, and referrals that your FSM platform had nothing to do with generating. Your technology stack manages the business you have. Your website should be generating the business you need.
The seasonal demand curve creates a structural cash flow problem that most HVAC websites make worse. July and January represent 60-70% of annual revenue. March and October are dead. But maintenance agreement holders generate revenue year-round and produce the highest-value conversion in HVAC: the system replacement call. A homeowner on your maintenance plan who needs a new furnace calls you, not Google. That's an $8,000-15,000 sale at near-zero acquisition cost. Yet most HVAC websites have no maintenance agreement enrollment page, no online signup, and no automated renewal system.
What we actually fix
Google LSA optimization plus organic SEO creates a dual-channel lead system. LSA captures emergency calls. Organic SEO captures maintenance, replacement research, and commercial inquiries that LSA cannot reach.
Maintenance agreement enrollment infrastructure converts one-time repair customers into recurring revenue. Online plan presentation, digital signup, and automated renewal sequences that build the agreement base your technicians should be selling but aren't.
Seasonal demand smoothing fills shoulder-season schedules. Tune-up campaigns, maintenance content, and email sequences that generate bookable jobs during slow months and position you for replacement sales during peak season.
FSM-connected booking bridges the gap between your website and your dispatch. Online scheduling that feeds ServiceTitan or Housecall Pro directly, eliminating the manual data entry and phone tag that wastes CSR time during your busiest weeks.
Systems we build
Each capability applies specifically to hvac contractors operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
We already run Google Local Service Ads. Why do we need SEO too?
LSA captures emergency calls, but only emergency calls. A homeowner whose AC is working fine today won't click a Google Guaranteed ad. They will click an organic result for "best time to replace HVAC system" or "AC maintenance plan worth it." Those informational searches represent future emergency calls and system replacements worth $8,000-15,000. LSA fishes in the emergency pond. SEO builds the maintenance agreement base and replacement pipeline that LSA can't reach. The HVAC companies growing fastest run both: LSA for today's emergencies, SEO for tomorrow's revenue.
We use ServiceTitan for everything. Can your website actually connect to our dispatch?
ServiceTitan is an operations platform, not a demand generation platform. It manages jobs after they're booked. Your website should generate and qualify jobs before they reach dispatch. We build online booking infrastructure that feeds into ServiceTitan's scheduling, maintenance agreement enrollment that syncs with your customer database, and seasonal campaign landing pages with call tracking that ties marketing spend to booked revenue. Your CSRs stop manually transferring form submissions into ServiceTitan because the systems are connected.
Our technicians are supposed to sell maintenance agreements in the field. Why does the website matter?
Because your technicians close maintenance agreements on maybe 15-20% of service calls. They're focused on the repair, the customer is focused on the bill, and the agreement pitch gets rushed or skipped entirely. Your website can present maintenance plans to every visitor 24/7, enroll customers online without technician involvement, and run automated post-service email campaigns to every customer who didn't sign up during the visit. A $300/year agreement that leads to an $12,000 system replacement in 3-5 years is worth building real enrollment infrastructure around.
This works for:
HVAC companies ready to reduce aggregator dependency and build their own lead pipeline
Contractors building maintenance agreement programs for recurring revenue and replacement pipeline
Companies with ServiceTitan or Housecall Pro seeking website-to-dispatch integration
This is not for:
Contractors satisfied with current aggregator lead costs and close rates
Companies without capacity to handle additional lead volume
If lead ownership, maintenance agreement growth, and seasonal demand smoothing matter to your HVAC business, we should evaluate your current digital infrastructure.