Industry Focus
Nonprofits
Digital Infrastructure
Your website is your most powerful fundraising officer. In a crowded philanthropic landscape, we build infrastructure that turns passive visitors into active supporters.
Operating Reality
Nonprofit digital systems fail fundraising for predictable reasons:
Overhead ratio scrutiny paralyzes digital investment. Charity Navigator and GuideStar publish your program expense ratio. Board members question marketing spend. But organizations that underinvest in digital infrastructure watch donor acquisition costs climb while competitor nonprofits with polished websites and sophisticated email systems capture the same donor pool. The nonprofits growing fastest invest 5-15% of budget in fundraising infrastructure.
Donor trust has been eroded by high-profile sector scandals. Contributors giving $1,000+ research your 990 filings, check Charity Navigator ratings, and evaluate digital professionalism before writing a check. They want to see exactly where money goes with financial transparency, impact metrics, and annual reports prominently featured. A generic website with stock photos and a PayPal donate button signals amateur operations that do not deserve major gifts.
Volunteer recruitment without digital infrastructure attracts one-time helpers, not lifelong advocates. VolunteerMatch and Idealist aggregate opportunities, but the committed recurring volunteers who sustain programs come through your own channels. Treating volunteer recruitment with donor-cultivation sophistication transforms your volunteer pipeline.
One-time donations are transactional. Monthly sustaining gifts provide the revenue stability that enables long-term planning. But converting a $50 one-time donor to a $25/month sustainer requires trust, impact evidence, and a frictionless experience. Most nonprofits use clunky third-party processors that add friction. Organizations on optimized platforms like Classy or Givebutter see sustainer conversion rates 3-5x higher.
What we actually fix
Impact storytelling inspires action. Compelling narratives that connect donors to tangible outcomes. Donation pages that show exactly where money goes and what it accomplishes.
Donation optimization increases conversion. Frictionless giving flows, recurring donation encouragement, and trust signals that remove hesitation. Small improvements compound dramatically.
Volunteer systems build community. Signup workflows, engagement communications, and community features that turn one-time helpers into lifelong advocates.
Systems we build
Each capability applies specifically to nonprofits operations.
Results across our portfolio
While we build your industry's case study, here's what we deliver across our portfolio.
675+Projects Delivered
+308%Avg Impressions Growth
42 moAvg Client Retention
10xLead Growth
Common questions
How do you help nonprofits increase donations?
Through three integrated systems. First, impact storytelling that connects donors to tangible outcomes: not "we help communities" but "your $50 provides 200 meals at the Maplewood Food Bank." Second, donation flow optimization using platforms like Classy, Givebutter, or custom-built experiences that reduce the clicks between intent and completed gift. We test suggested donation amounts, add monthly giving prominently, and implement Apple Pay and Google Pay for mobile donors. Third, trust architecture: Charity Navigator badges, financial transparency, annual reports, and board credentials positioned where donors look before giving. Most nonprofits see 40-80% donation increase from these combined improvements.
What about grant applications and foundation funding?
Grantmakers evaluate organizational capacity partly through your digital presence. A program officer at the Ford Foundation or a community foundation reviewing 200 applications uses your website to assess professionalism, program clarity, and impact documentation. We build grant-ready infrastructure with dedicated program pages, outcome dashboards, financial transparency sections, and annual report archives that demonstrate the operational maturity grantmakers look for. Several clients have reported that grantmakers specifically referenced their website as a positive factor in funding decisions. Your website is part of the application, whether the RFP says so or not.
How do you measure success for nonprofit marketing?
We track the metrics that actually drive mission sustainability: online donation conversion rate, average gift size, recurring donor conversion percentage, donor retention rate, email list growth and engagement, volunteer signup completion rate, and cost per acquired donor. We implement proper analytics attribution so you know which content, campaigns, and channels generate the most valuable supporters, not just the most traffic. Reporting is structured for board presentation: clear dashboards showing digital investment ROI that satisfy the overhead-ratio-conscious board member while demonstrating the compounding value of digital infrastructure investment.
This works for:
Organizations with impact stories worth telling
Nonprofits ready to invest in donor acquisition systems
Foundations pursuing major gifts alongside grassroots support
This is not for:
Organizations without documented outcomes to showcase
Nonprofits seeking only social media presence
If donor acquisition and impact communication matter to your mission, we should evaluate your current digital infrastructure.