Industry Focus
Healthcare
Digital Infrastructure
Patients judge healthcare quality by digital experience before they ever meet a provider. Dated websites signal dated care. We build patient-first infrastructure that establishes trust instantly.
Operating Reality
Healthcare digital systems fail patients and practices for consistent reasons:
Trust must be established before the visit. Patients judge clinical quality by digital experience. A practice website built on a dated WordPress theme with stock medical photos signals outdated care, regardless of the actual clinical excellence delivered. Hospital systems like HCA and local health networks spend millions on polished digital presence, setting an expectation independent practices must meet.
Compliance is non-negotiable and touches every digital interaction. Standard contact forms, chat widgets, and analytics tools create HIPAA liability. Patient intake data touching servers without BAA coverage, including standard Google Analytics and Facebook Pixel implementations, exposes practices to penalties ranging from $100 to $50,000 per violation. A breach notification alone can cost $500K+.
Local visibility determines patient volume. Hospital systems dominate search with massive domain authority. Aggregators like Healthgrades, Zocdoc, and WebMD rank above independent practices for nearly every medical term. Without deliberate local SEO strategy targeting condition-specific and location-specific searches, practices are invisible where 77% of patients start their provider search.
Online reputation carries unique HIPAA constraints. You cannot acknowledge someone is a patient, discuss treatment details, or correct review inaccuracies publicly. Yet 72% of patients use online reviews as their first step in finding a new doctor, and a single negative review can drop you from the Google Maps 3-pack. Reputation management in healthcare requires compliant response frameworks that other industries never have to consider.
What we actually fix
Trust architecture converts visitors to patients. Modern, accessible design signals quality care before a word is read. Provider profiles, patient testimonials, and facility showcases build confidence.
Compliant infrastructure protects the practice. HIPAA-ready forms, secure data handling, and proper BAAs with all vendors. Intake workflows that reduce friction while maintaining full compliance.
Local search captures patient demand. Multi-location optimization, condition-specific content, and Google Business management ensure you appear when patients are actively searching for care.
Systems we build
Each capability applies specifically to healthcare operations.
Proof and context
Common questions
Are your website forms actually HIPAA compliant?
Yes, and we take this seriously because most healthcare websites are not actually compliant despite claiming to be. We implement end-to-end encryption for all patient data, use only HIPAA-compliant form processors with signed Business Associate Agreements, and ensure patient information never touches servers without BAA coverage. That means replacing standard Google Analytics with HIPAA-compliant alternatives, avoiding standard Facebook Pixel implementations, and using form backends like JotForm HIPAA or custom secure endpoints instead of generic form plugins. We provide your compliance officer with full documentation of the data flow architecture.
How do you handle multi-location medical practices?
We build flexible infrastructure where each location has its own optimized Google Business Profile, location-specific landing pages, provider directories, and local SEO targeting. A 5-location orthopedic group, for example, gets dedicated pages for each office with location-specific provider bios, condition pages targeting "[condition] treatment in [city]," and unified online scheduling that routes to the correct office. Patients find their nearest location through local search while you maintain brand consistency. The system scales as you add locations without rebuilding the architecture.
Can you integrate with our EHR/EMR system?
We integrate with major EHR platforms including Epic MyChart, Cerner (now Oracle Health), athenahealth, eClinicalWorks, and specialty-specific systems like Modernizing Medicine for dermatology or Nextech for ophthalmology. Patient intake data captured through HIPAA-compliant web forms flows directly into your clinical system, eliminating manual data entry and reducing front desk workload. For practices using patient portal systems, we build smooth handoffs from the website to the portal login. Integration depth depends on your EHR's API capabilities, which we assess during the initial audit.
This works for:
Practices ready to invest in long-term patient acquisition
Multi-location groups needing flexible, repeatable systems
Providers competing against hospital systems for local visibility
This is not for:
Practices seeking quick social media fixes
Providers unwilling to invest in compliant infrastructure
If patient acquisition and practice growth matter to your organization, we should evaluate your current digital infrastructure.