Marketing
Content Marketing
Content without strategy is just noise. Your competitors are publishing less, ranking higher, and generating leads from every piece because they have a system - not a content calendar.
A real estate advisory firm was publishing three blog posts per week - over 400 articles in two and a half years. They had a content manager, a freelance writer, and a social media coordinator sharing every piece across LinkedIn and Twitter. Total organic traffic from all that content: 1,200 visits per month. Leads attributable to content: zero that they could track. The problem was not effort. It was architecture. The articles had no keyword targeting - topics were chosen based on what the partners thought was interesting, not what prospects were searching for. There was no internal linking strategy, so each post existed in isolation without reinforcing other pages. There were no conversion mechanisms - no email capture, no lead magnets, no consultation CTAs embedded in content. And there was no intent alignment - every piece was informational ('What is a 1031 exchange?') when their buyers were searching for transactional terms ('1031 exchange qualified intermediary [their city]'). We cut their publishing frequency from 3 posts per week to 2 posts per month and redirected the resources toward quality and strategy. Each piece of content was built around a specific keyword cluster with proven search demand. Each article included an embedded lead magnet relevant to the topic (a 1031 exchange checklist, a market analysis template, a due diligence guide). Internal linking connected each new article to a pillar page and to related service pages. And we mapped content to the buyer journey: top-of-funnel educational content for awareness, mid-funnel comparison and evaluation content for consideration, and bottom-funnel case studies and service descriptions for decision. Within 8 months, organic traffic grew from 1,200 to 5,400 monthly visits - from fewer total articles. More importantly, 34% of their new consultation requests could be directly attributed to content through UTM tracking and form analytics. The content was not better written. It was better targeted, better structured, and better connected to business outcomes. We build content marketing programs that treat every piece of content as an investment with an expected return - not a checkbox on a marketing calendar. Every article has a keyword target, a conversion mechanism, a distribution plan, and a measurement framework. If a piece of content cannot be tied to a business outcome (traffic, leads, authority, links), we do not produce it.
How this capability is applied
Every Piece of Content Has a Keyword Target and a Conversion Mechanism
We do not publish content without a specific keyword to rank for and a specific action we want the reader to take. Every article targets a keyword cluster validated through Ahrefs for search volume and difficulty. Every article includes an embedded conversion mechanism - an email capture, a downloadable resource, or a consultation CTA - calibrated to the reader's intent stage. This eliminates the most common content marketing failure: producing content that generates traffic but never converts.
Content Built From Your Firm's Actual Expertise
Generic content written by freelancers who Googled the topic does not build authority. We extract your team's real knowledge through structured interviews - deal stories, market insights, process details, client challenges - and produce content that reads like an expert wrote it because an expert did inform it. This expertise layer is what separates content that earns trust and links from content that fills a publishing calendar.
Pillar-Cluster Architecture That Compounds Organic Authority
We organize content into pillar pages (comprehensive guides on core topics) surrounded by cluster articles (specific subtopics that link back to the pillar). This architecture tells Google your site is the authoritative resource on that topic, not just a random collection of articles. Sites using pillar-cluster architecture consistently outrank competitors with more total content but less structural organization. One pillar page with 8-10 supporting articles can capture more traffic than 50 unstructured blog posts.
Revenue Attribution That Proves Content ROI
We set up UTM tracking, Google Analytics goal flows, and CRM integration so you can trace the path from content consumption to consultation request to closed deal. Monthly reports show which articles generated leads, which lead magnets produced email subscribers, and which content sequences influenced revenue. If we cannot demonstrate ROI, we adjust the strategy - we do not hide behind vanity metrics like pageviews and social shares.
How we work
01
Content-Market Fit Analysis
We analyze what your ideal clients search for, what content currently ranks for those terms, and where the gaps are. We interview your sales team to identify the questions prospects ask most frequently - these become content topics because they represent genuine demand. The output is a content strategy document mapping 20-30 priority topics to keyword clusters, buyer journey stages, and conversion goals.
02
Pillar Architecture and Editorial Roadmap
We design the pillar-cluster structure: 3-5 pillar topics with 6-10 supporting articles each, all connected through strategic internal linking. The editorial roadmap sequences content production for maximum SEO impact - pillar pages first, then supporting clusters in order of keyword difficulty and business priority. Each piece gets a detailed content brief before writing begins.
03
Expert-Informed Content Production
We conduct 30-minute interviews with your subject matter experts for each piece of content, extracting specific insights, case details, and perspectives that a freelance writer could never produce independently. The writing process combines keyword optimization with genuine expertise - content that ranks because it is both technically optimized and substantively superior to what currently exists on page one.
04
Publication, Distribution, and Performance Optimization
Content is published with proper on-page SEO (meta tags, schema markup, internal links, image optimization), then distributed through email to relevant list segments and promoted through LinkedIn and industry channels. We monitor ranking positions weekly and update content that is not performing - adding sections, improving structure, refreshing data - rather than abandoning it to publish something new.
See it in action
Real work that delivers real results
Strategic content planning
Measurable results
Deliverables
Marketing engagements deliver complete campaign assets and measurement frameworks. You receive creative assets optimized for each channel, audience segmentation and targeting parameters, campaign documentation with messaging frameworks, analytics configurations tracking attribution, and optimization playbooks that ensure continuous improvement. We also provide comprehensive training, detailed documentation, and ongoing support to ensure you maximize the value of your investment and achieve sustained success.
Content strategy
Editorial calendar
Blog content
Lead magnets
Email sequences
Performance reports
Common questions
Related services
Your competitors already invested in this.
Marketing that does not deliver measurable ROI is just expensive noise. If your current efforts are not producing the leads, sales, or brand awareness your business needs, it is time for a different approach. Let us discuss how to make your marketing budget work harder.
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