The Value of Architecture
Social Media Growth That Attracts High-Net-Worth Buyers
A high-impact social media and email marketing campaign for a Beverly Hills luxury brokerage specializing in architecturally significant properties, driving massive engagement growth and qualified buyer inquiries.
The Results
Verified metrics from real analytics data
+215%
+40%
3X
Where They Started
The Value of Architecture (TVOA) occupies a unique intersection between a traditional architectural firm and a luxury real estate brokerage. Founded by a licensed architect, their inventory consists of 'properties with design integrity'—from Neutra masterpieces to contemporary hillside estates. They sought to amplify what makes them distinct in the competitive Beverly Hills market. The opportunity: build a digital presence that speaks directly to the 'aficionado' audience—design-conscious buyers who value architectural provenance over square footage.
Opportunity to position as the architectural authority, not just another brokerage
Untapped potential in social media for design-focused storytelling
Room to build direct relationships with high-net-worth collectors
Chance to create a systematic approach to nurturing design-conscious leads
The Strategic Execution
A systematic approach to solving complex digital challenges
Architectural Content Strategy
We pivoted their messaging from 'selling houses' to 'curating architecture.' Social content was designed to position TVOA as the foremost authority on architecturally significant properties in Beverly Hills.
Social Media Transformation
Rebuilt their Instagram and Facebook presence with a 'Design-First' content approach. Property posts read like architectural digests rather than sales listings, featuring architect bios, design history, and 'Design Pedigree' storytelling.
Email Marketing Ecosystem
Implemented a 'Private Collection' lead magnet—giving subscribers access to exclusive architectural property previews in exchange for detailed design preferences. Segmented leads by preferred style (Modern vs. Historic) for hyper-targeted follow-ups.
High-Impact Campaign Execution
Executed ongoing social media campaigns and email sequences that drive consistent engagement, nurture leads over time, and convert design enthusiasts into qualified buyer inquiries.
The Complete Picture
A detailed breakdown of every key metric and what it means
+215%
Achieved 215% increase in organic traffic for 'architectural homes' keywords through strategic social content that drives search interest and brand awareness.
+40%
Newsletter subscriber base grew 40% with design enthusiasts and potential buyers who value architectural significance over standard square footage.
3X
Qualified buyer inquiries tripled through integrated social and email campaigns that pre-qualify leads based on architectural preferences.
+180%
Instagram post engagement increased 180% through architectural storytelling content, property spotlights, and design history education.
42%
Email campaigns achieved 42% average open rates—well above industry standard—by delivering curated architectural content to segmented audiences.
+65%
The 'Architectural Preference' form integrated into email campaigns resulted in leads with 65% higher response rates compared to standard contact requests.
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