Web Design
Landing Page Design
Every element engineered for a single goal: getting visitors to take action.
A SaaS company was spending $8,000/month on Google Ads driving traffic to their homepage. The homepage had navigation to six different sections, three competing CTAs, a blog link in the header, and an 'About Us' page that prospects clicked instead of the demo form. Their conversion rate was 1.8%. We built a dedicated landing page for each of their three highest-spend ad groups. No navigation. No blog link. No About page. Just the headline that matched their search query, three benefit bullets, a customer testimonial from someone in their industry, and a demo booking form. Conversion rate jumped to 7.2%. Same ad spend, same traffic quality -- four times the demos. That is $24,000/month in ad spend producing the same results as $8,000 with proper landing pages. The math on landing page optimization is absurdly favorable and most businesses ignore it. A landing page is the one place on the internet where you control every pixel of the experience between a paid click and a conversion. Your homepage serves five audiences. Your landing page serves one -- the person who just searched for exactly what you sell and clicked your ad. Every element that does not directly move that specific person toward converting is a leak in the bucket you are paying to fill. We build landing pages by reverse-engineering the conversion. What did the visitor just search for? What do they need to believe to take action? In what order do they need that information? What objection will stop them at the form? The page answers those questions in sequence, and nothing else. No clever design for design's sake. No brand story that belongs on your About page. Just a relentless focus on the one action you are paying for. We write the copy, design the layout, build the page, and set up A/B testing infrastructure so you can optimize from day one. Each page ships with event tracking in GA4, conversion tracking for Google Ads and Meta Ads, and heatmap integration via Hotjar or Microsoft Clarity so you can see exactly where visitors read, hesitate, and drop off. We also build page variants for different audience segments -- the message that converts a CEO is not the message that converts an operations manager, even if they land on the same ad.
How this capability is applied
Single-Focus Design
No navigation menu. No footer links. No blog teasers. The only clickable elements are the CTA and essential trust signals (privacy policy, terms). This is not minimalism for aesthetics -- it is the proven structure that maximizes paid traffic conversion. Every link that is not your CTA is an exit route you are paying for.
A/B Test Ready
Every landing page ships with variant testing infrastructure built in. We create headline variants, CTA copy variants, and layout variants from launch, then run statistically significant tests using Google Optimize, VWO, or Optimizely. Most pages see their first winning variant within 2-3 weeks of sufficient traffic, producing a 15-40% conversion lift over the original.
Fast by Default
Paid traffic has zero patience. A landing page that loads in 3 seconds instead of 1 second loses 20% of clicks before the visitor even sees your headline -- and you still pay for the click. We build static landing pages that load in under 500ms on any device, with no render-blocking JavaScript and images optimized to the pixel.
Conversion Psychology
Social proof placed at the exact decision point where prospects hesitate. Specific numbers instead of vague claims ('347 companies use this' beats 'trusted by many'). Objection-handling copy positioned near the form. These are not tricks -- they are evidence-based design patterns validated across thousands of A/B tests in the CRO research literature.
How we work
01
Goal Definition
We define the single conversion action, identify the traffic sources (Google Ads, Meta, LinkedIn, email), and research the specific search queries or audience segments hitting this page. We review your existing ad copy and keyword data to understand exactly what promise the visitor was just made before they clicked -- because the landing page must fulfill that promise in the first 3 seconds.
02
Message Architecture
We write the headline (matching the ad's promise), subheadline (specific outcome), three benefit bullets (addressing the top objections we identify from your sales team's notes or call recordings), social proof (named testimonials from recognizable clients), and CTA copy that states what happens next. The copy is the strategy -- the design serves it, not the other way around.
03
Visual Design
Layout designed to guide the eye from headline to proof to CTA in a natural reading flow. The form is visible without scrolling on desktop, accessible within one scroll on mobile. Visual hierarchy is tested using a 5-second test: if a stranger cannot identify the offer and the action within 5 seconds, we revise. No decorative elements that do not serve conversion.
04
Build & Optimize
Built as a static page for sub-500ms load time. Conversion tracking configured in GA4, Google Ads, and Meta Ads. Heatmap and session recording installed via Hotjar or Clarity. A/B test variants launched within the first week. We provide a 90-day optimization roadmap with specific tests prioritized by expected impact, and we run them until you hit your target conversion rate.
See it in action
Real work that delivers real results
Every element optimized for conversion
Data-driven optimization
Deliverables
Every web design engagement delivers a complete, production-ready website built to modern standards. You receive all source files, documentation, and training needed to manage your site independently. Our deliverables include design assets, developed templates, integrated functionality, quality assurance documentation, and ongoing support—everything required for a successful launch, smooth handoff, and confident ongoing operation.
Landing page design
Copywriting
Mobile optimization
A/B testing setup
Analytics integration
Conversion tracking
Common questions
Related services
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