PEP Real Estate
Outranking LoopNet on Competitive Soho Keywords
We built a digital infrastructure that put a boutique Soho landlord on page one of Google for competitive short-tail keywords, directly competing with and outranking major platforms like LoopNet.
The Results
Verified metrics from real analytics data
+308%
10+
+138%
Where They Started
PEP Real Estate owns premium commercial space across Soho's most sought-after addresses: 54 Crosby Street, 69 Mercer Street, 39 Wooster Street, and more. The opportunity was clear: build direct search visibility for their own properties rather than relying on third-party platforms. We set out to make PEP the first result when someone searches for Soho office space.
Opportunity to own search results for their own premium addresses
Potential to establish direct relationships with tenants
Chance to build a scalable programmatic SEO architecture
Room to automate inventory updates and lead management
The Strategic Execution
A systematic approach to solving complex digital challenges
Competitive Keyword Analysis
Identified the high-volume, high-intent keywords that LoopNet and major platforms were dominating. Mapped the opportunity to overtake them with targeted content and technical SEO.
Programmatic Page Architecture
Built unique, SEO-optimized landing pages for every building, floor, and unit. Each page targets specific searches like 'soho office space for rent' and building-specific queries.
Technical SEO Foundation
Implemented schema markup, optimized site structure, and built internal linking patterns that signal authority on Soho commercial real estate to search engines.
Direct Lead Capture
Connected all inquiry forms directly to their CRM, eliminating the need for third-party platforms and the commissions that come with them.
The Complete Picture
A detailed breakdown of every key metric and what it means
Position 6
Ranking #6 on Google for the highly competitive short-tail keyword 'soho office', directly competing with LoopNet and major commercial real estate platforms.
Position 7
Appearing on page one for 'soho office space' with 178 monthly impressions. This is a competitive term that typically only major platforms rank for.
Position 5
Top 5 ranking for 'soho office rent', a high-intent keyword that captures active searchers looking for Soho commercial space.
133,000
Search visibility grew to 133,000 annual impressions, up 308% year-over-year. PEP now appears on thousands of relevant searches monthly.
57,000
Total site visits grew to 57,000 annually, representing 138% growth. These are direct visitors to PEP's properties, bypassing broker intermediaries.
Position 2
Near-dominant ranking for their flagship property address, capturing 26% of clicks from searchers looking for this specific building.
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