Lead Generation Services

A B2B services company told us their marketing was working -- 180 leads per month from Google Ads, SEO, and LinkedIn. Their sales director told a different story: of those 180 leads, roughly 40 were qualified enough to have a real conversation, and they were closing 6 deals per month. Their marketing team was celebrating a 180-lead month. Their sales team was drowning in unqualified form fills from students, job seekers, and competitors downloading their content. This is the most common lead generation failure: volume without qualification. Your marketing dashboard shows leads going up. Your CRM shows pipeline going sideways. The gap between the two is what we fix. Lead generation is not a marketing activity -- it is a revenue infrastructure problem. It requires alignment between the channels that attract prospects, the qualification mechanisms that filter them, the nurture sequences that warm them, and the CRM workflows that deliver them to sales at the right moment with the right context. When any of these layers is missing or broken, you get either too few leads (acquisition problem) or too many bad leads (qualification problem). We build the complete system. On the acquisition side, we deploy the channels that match your buyer's research behavior -- Google Ads for high-intent search capture, LinkedIn for B2B audience targeting, SEO for organic demand capture, and content marketing for top-of-funnel awareness. On the qualification side, we implement progressive profiling forms that gather information over multiple interactions instead of demanding 14 fields on first contact. Lead scoring models in HubSpot or Salesforce assign points based on firmographic fit (company size, industry, revenue) and behavioral signals (pages viewed, content downloaded, email engagement). Leads that hit the scoring threshold route to sales automatically with full context. Leads below the threshold enter nurture sequences. On the nurture side, we build automated email sequences that deliver relevant content based on the prospect's specific interests and engagement patterns -- not generic newsletters blasted to the entire database. A prospect who downloaded a case study about your manufacturing services gets follow-up content about manufacturing, not a generic company newsletter. The economics are straightforward. If your sales team closes 15% of qualified leads and your average deal is $25K, each qualified lead is worth $3,750 in expected revenue. If we can increase qualified lead volume by 50% while holding quality constant, that is $56,250/month in additional pipeline from the same or lower total marketing spend.