Lucero Legal
Professional Digital Presence for International Immigration Counsel
Built a bilingual website for an Argentina-based immigration and investment law firm, establishing authority for international clients seeking residency, citizenship, and real estate legal services.
The Results
Verified metrics from real analytics data
+180%
2.5x
+200%
Where They Started
Lucero Legal was ready to expand their reach to an international audience—primarily English-speaking investors, retirees, and digital nomads considering relocation to Argentina. The opportunity: build a bilingual digital presence that establishes the firm as the go-to resource for international clients navigating Argentine immigration and investment law.
Opportunity to build a professional bilingual brand identity
Untapped potential in English-language immigration searches
Chance to simplify complex legal services for international clients
Room to build an integrated consultation booking system
The Strategic Execution
A systematic approach to solving complex digital challenges
Brand Identity Development
Developed a sophisticated, trustworthy brand identity that communicates legal expertise while remaining approachable to international clients unfamiliar with Argentine legal processes.
Bilingual Content Strategy
Created comprehensive content in both English and Spanish, ensuring the firm could serve its international client base while maintaining local credibility.
Practice Area Architecture
Built dedicated landing pages for each practice area—Immigration, Residency, Real Estate, Corporate, and Compliance—optimized for both user experience and search visibility.
Lead Capture & Scheduling
Integrated a consultation booking system with intake forms that pre-qualify leads and provide the firm with context before initial calls.
The Complete Picture
A detailed breakdown of every key metric and what it means
+180%
Organic search traffic grew 180% within the first quarter, driven by targeted content around Argentine immigration, residency, and investment visa keywords.
2.5x
Consultation booking requests increased 2.5x through clear calls-to-action and an integrated scheduling system.
+200%
Leads from English-speaking markets (US, UK, Europe) increased 200%, establishing the firm as a go-to resource for expats.
6 Core Pages
Built dedicated landing pages for Immigration & Visas, Residency & Citizenship, Real Estate Law, Corporate, Compliance, and general consultation.
Resource Hub
Created an educational resource section with guides on DNI procurement, permanent residency, and citizenship pathways.
Seamless
Implemented a fully bilingual experience allowing visitors to toggle between English and Spanish content seamlessly.
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