Industry Focus
Financial Services
Digital Infrastructure
Managing money requires managing trust. Robo-advisors offer "good enough" at zero cost. We build platforms that differentiate your advisory value and convert high-net-worth prospects.
Operating Reality
Financial services digital infrastructure fails for regulatory and trust reasons:
Compliance governs every word on your website. The 2022 SEC Marketing Rule changed testimonial and endorsement requirements. FINRA advertising regulations dictate performance presentation standards. State-level rules add additional layers. A single compliance violation on a client testimonial or performance claim can trigger SEC examination and enforcement action. Every piece of content is a potential examination issue, and most web agencies have zero understanding of these constraints.
Trust is the product, and wealthy prospects verify it thoroughly. Clients considering entrusting $1M-$10M+ check your ADV filings, BrokerCheck profile, Google reviews, and digital presence against Merrill Lynch, Morgan Stanley, and Vanguard Personal Advisor before the first meeting. An independent RIA with a dated template website and no substantive content gets eliminated during this due diligence phase, regardless of actual advisory quality.
Commodity perception erodes fee justification. Betterment at 0.25%, Wealthfront at 0.30%, and Vanguard Personal Advisor at 0.30% AUM position human advice as an unnecessary premium. When prospects compare your 1% fee against these alternatives, your digital presence must immediately articulate the value of full-scope planning, behavioral coaching, and relationship-based service that algorithms cannot replicate.
Unqualified discovery meetings consume advisor time that should be spent with clients. Advisors with $500K-$1M account minimums routinely take 30-minute intro calls with prospects who have $50K to invest. Without digital pre-qualification that surfaces investable assets, service expectations, and financial complexity before scheduling, every inquiry gets equal treatment regardless of fit.
What we actually fix
Compliance-ready infrastructure protects the practice. Websites built with disclosure requirements, testimonial rules, and performance advertising constraints from the start. Your compliance team can review confidently.
Trust signal architecture converts qualified prospects. Credentials, certifications, and client testimonials (properly disclosed) positioned strategically. Wealth-tier messaging speaks to high-net-worth concerns.
Qualification workflows protect advisor time. Intake forms capture investable assets and service expectations upfront. Your team focuses on consultations with prospects who meet minimums.
Systems we build
Each capability applies specifically to financial services operations.
Proof and context
Common questions
How do you ensure compliance with SEC/FINRA regulations?
We build with the 2022 SEC Marketing Rule, FINRA advertising regulations, and state-specific requirements integrated from the start, not bolted on at the end. Client testimonials include required disclosures about compensation and material conflicts. Performance advertising follows prescribed time-period requirements and benchmark comparisons. We structure the site so disclaimers and disclosures are architecturally integrated, not hidden in footer text. We provide your CCO with a compliance review checklist and documentation of all claims, testimonials, and performance references before launch. We are not compliance counsel, but we make their review process efficient and thorough.
Can you help attract higher-net-worth clients?
Yes, and this requires fundamentally different digital strategy than attracting mass-affluent clients. High-net-worth prospects with $1M-$10M+ search for specific complex needs: concentrated stock positions, estate planning for blended families, tax-loss harvesting strategies, charitable giving vehicles, and multi-generational wealth transfer. We build content targeting these specific concerns rather than generic retirement planning topics. The messaging, design aesthetic, and qualification flow all signal that your practice operates at a level of sophistication that matches their financial complexity. The result: fewer but dramatically higher-quality prospects who self-select based on fit.
How do you differentiate from robo-advisors?
By building content that demonstrates the specific scenarios where algorithmic advice fails: tax-loss harvesting across multiple account types, navigating concentrated stock positions from equity compensation, coordinating estate plans with insurance strategies, and providing behavioral coaching during market volatility. Betterment and Wealthfront are excellent for simple portfolios. We position your practice for the complexity that algorithms cannot handle, the relationship-based judgment calls that justify a 1% fee, and the proactive planning that robo-advisors structurally cannot provide. The differentiator is not "we care more." It is specific, demonstrable value for complex financial situations.
This works for:
Advisors pursuing higher-net-worth client relationships
Firms differentiating on service, not competing on fees
RIAs ready to invest in long-term digital positioning
This is not for:
Advisors seeking quick-fix marketing tactics
Firms without compliance review capacity for digital content
If qualified prospect acquisition and premium positioning matter to your practice, we should evaluate your current digital infrastructure.