Custom Website Development

A B2B company came to us running a WordPress site with 43 active plugins -- a page builder, an SEO plugin, a caching plugin, a security plugin, a forms plugin, a slider plugin, and 37 other pieces of third-party code written by developers they had never met. Their site loaded in 6.2 seconds. They had experienced three security breaches in 18 months, all through vulnerable plugins. And every time they wanted to add a feature, their developer would install another plugin, adding to the dependency chain that was already creaking. We rebuilt their entire site in Next.js and TypeScript. Zero plugins. Every feature -- their contact forms, their blog, their CRM integration with HubSpot, their analytics tracking, their image optimization -- was built as custom code that does exactly what they need and nothing else. The site loads in 0.9 seconds. It has not been breached. When they need a new feature, we build it into the existing codebase instead of bolting on someone else's code and hoping it does not conflict with the other 42 pieces. This is the fundamental argument for custom development: control. Templates and page builders trade control for convenience, and that trade works fine when your site is a brochure. But the moment you need your website to integrate with your CRM, handle complex form logic, serve different content to different user segments, or perform at a level that Google rewards with rankings -- the template becomes a cage. Custom development costs more upfront. A custom Next.js build starts at $15K-25K where a WordPress template site costs $3K-8K. But the WordPress site will need $2K-5K in annual plugin licenses, regular maintenance to patch security vulnerabilities, and periodic rebuilds when the plugin stack becomes unmanageable. Over three years, the total cost of ownership is often comparable -- and the custom build performs better, ranks higher, loads faster, and never gets hacked through a vulnerable contact form plugin. We build on Next.js, React, and TypeScript -- the same stack used by Vercel, Notion, Hulu, and TikTok's web properties. Not because it is trendy, but because it produces the fastest, most maintainable websites available today. Server-side rendering for SEO, static generation for speed, and a component architecture that makes adding features straightforward instead of terrifying.