Web Design
E-commerce Website Design
E-commerce design optimized for conversion, not just catalogs.
A D2C brand came to us doing $40K/month in revenue on a Shopify theme they had outgrown. They had traffic -- 18,000 monthly visitors from a solid Instagram presence and Google Shopping campaigns. The problem was not awareness. The problem was that their product pages had a single photo per product, no size guide, shipping information buried in the footer, and a checkout flow that required account creation before purchase. Cart abandonment was 81%. We rebuilt their store on Shopify Plus with multi-angle product photography in a lightbox gallery, inline size guides that updated based on customer reviews, shipping cost calculators visible on the product page, and guest checkout as the default path. Their cart abandonment dropped to 52% in the first month. Revenue went from $40K to $67K with zero increase in ad spend. Same traffic, same products, dramatically different conversion rate. That is the difference between a store that displays products and a store engineered to sell them. E-commerce conversion is not a mystery -- it is a series of micro-decisions your customer makes on every page, and each decision is either frictionless or not. Does the product page answer every question the customer has before they add to cart? Can they see what shipping will cost without starting checkout? Is the return policy visible at the moment they hesitate? Does the checkout remember their information if they come back tomorrow? Every unanswered question is a reason to leave. We design stores that anticipate these questions and answer them at the exact moment they arise. We work across Shopify, Shopify Plus, headless commerce with Next.js storefronts, and WooCommerce -- choosing the platform based on your catalog size, integration needs, and growth trajectory. A 50-SKU brand selling directly to consumers has different infrastructure needs than a B2B wholesaler with 5,000 SKUs and tiered pricing. We match the technology to the business, not the other way around. The metrics we optimize for are revenue per visitor, average order value, and cart completion rate. Not pageviews, not bounce rate, not time on site. If a customer finds what they want in 30 seconds and completes checkout in under two minutes, that low time-on-site number is a win, not a problem. We measure what makes you money.
How this capability is applied
Conversion-Optimized Checkout
We redesign checkout flows to eliminate the friction points that cause 70%+ abandonment rates. Guest checkout as default, shipping cost visible before checkout begins, trust badges at decision points, and one-click payment via Shop Pay, Apple Pay, and Google Pay. We have reduced checkout abandonment by 20-35% for every store we have rebuilt.
Product Pages That Sell
Multi-angle photography in lightbox galleries, inline size guides informed by customer review data, shipping calculators visible above the fold, sticky add-to-cart buttons on mobile, and social proof (reviews, purchase count, low-stock indicators) placed at the exact moments customers hesitate. Each element is tested -- not decorative.
Speed Equals Sales
Every 100ms of load time costs roughly 1% in e-commerce revenue. We build stores that load product pages in under 1.5 seconds with optimized images via CDN, lazy loading below the fold, and Next.js server-side rendering for headless builds. Shopify stores get theme optimization that strips unused code and eliminates render-blocking scripts.
Mobile Shopping Excellence
63% of e-commerce traffic is mobile, but most stores convert mobile visitors at half the desktop rate. We design mobile-first checkout flows with thumb-zone CTAs, swipeable product galleries, and simplified navigation that reduces the tap count from product discovery to purchase completion. Our mobile conversion rates consistently close the gap to within 15% of desktop.
How we work
01
Commerce Strategy
We audit your current store analytics in GA4 and Shopify -- identifying where visitors drop off, which products have the highest view-to-cart ratio, where checkout abandonment spikes, and what your actual revenue per visitor looks like by device and traffic source. This data drives every design decision.
02
UX Architecture
We map the complete shopping journey: how customers discover products (search, browse, recommendation), what information they need to add to cart (sizing, shipping, reviews), and what friction points exist in checkout. We wireframe product pages, collection pages, and checkout with specific conversion hypotheses for each.
03
Store Design
Visual design that serves product presentation first. We design product photography layouts, build visual hierarchy that draws attention to add-to-cart, and create a brand experience that builds enough trust for a first-time buyer to enter their credit card. Every design choice is justified by its impact on conversion, not aesthetics alone.
04
Platform Integration
We build on Shopify/Shopify Plus for most D2C brands, headless Next.js storefronts via Shopify Storefront API for brands needing custom experiences, and WooCommerce for WordPress ecosystems. Payment integration (Stripe, Shop Pay, PayPal), shipping (ShipStation, Shippo), email (Klaviyo), and review platforms (Judge.me, Stamped) are configured and tested end-to-end.
See it in action
Real work that delivers real results
Streamlined checkout reduces abandonment
Mobile-first shopping experience
Deliverables
Every web design engagement delivers a complete, production-ready website built to modern standards. You receive all source files, documentation, and training needed to manage your site independently. Our deliverables include design assets, developed templates, integrated functionality, quality assurance documentation, and ongoing support—everything required for a successful launch, smooth handoff, and confident ongoing operation.
Custom store design
Product page templates
Checkout optimization
Payment integration
Shipping configuration
Analytics setup
Common questions
Related services
Your competitors already invested in this.
Your website is your most important business asset. Every day with a site that underperforms is a day of lost opportunities. Let us show you what is possible when web design is approached as a revenue strategy rather than a creative exercise.
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