SEO
Keyword Research Services
Most businesses chase high-volume keywords dominated by billion-dollar companies, while ignoring 200+ lower-volume terms where they could rank on page one within months.
A commercial real estate firm asked us why their blog was not generating leads despite publishing 3 articles per week for 18 months. We pulled their keyword targeting data. They were writing about 'commercial real estate trends,' 'office space market outlook,' and 'CRE investment strategies' - broad, informational terms dominated by CBRE, JLL, CoStar, and Bloomberg. Their domain authority was 24. Those competitors have domain authorities above 80. They had zero chance of ranking for any of those terms. Meanwhile, 340 long-tail keywords with clear buyer intent - 'warehouse space for lease in [their metro],' 'medical office build-to-suit [their city],' 'NNN lease properties under $2M' - had monthly search volumes between 40 and 400, keyword difficulty scores under 25, and exactly zero pieces of optimized content on their site. These are the searches where actual buyers are actively looking to transact, and where a site with a DA of 24 can reach page one within 4-6 months. We rebuilt their entire keyword strategy using what we call Intent-Difficulty Mapping. Every keyword gets plotted on two axes: buyer intent (informational, evaluative, or transactional) and realistic winnability (based on their current domain authority, backlink profile, and competitive density). The sweet spot - high buyer intent, low competitive difficulty - is where we focus first. These keywords do not have impressive search volumes in Ahrefs or SEMrush. They will not make a flashy slide deck. But they convert at 5-10x the rate of head terms because the person searching 'warehouse for lease 33311' is not doing research - they are looking to sign a lease. We use Ahrefs for competition analysis and SERP data, SEMrush for keyword gap analysis against competitors, Google Search Console for existing ranking data and impression opportunities, and AnswerThePublic for question-based keyword discovery. But the most critical tool is industry expertise - knowing which terms in your market actually represent buying intent versus casual browsing. A tool cannot tell you that 'triple net lease properties' signals an investor while 'what is a triple net lease' signals a student. That knowledge shapes the entire strategy.
How this capability is applied
Intent-Difficulty Mapping That Eliminates Wasted Content
Every keyword is scored on buyer intent (will this search lead to revenue?) and realistic winnability (can your site actually rank for this within 6 months?). We kill the vanity keywords - the high-volume terms that feel impressive but that you will never rank for - and focus your content investment on the 200-400 terms where you can reach page one and where the traffic converts to business.
Competitor Keyword Gap Analysis
We pull the complete keyword profiles of your top 5-10 competitors using Ahrefs and SEMrush, then identify every term they rank for that you do not. This gap analysis reveals two things: keywords your competitors have covered that you must match (defensive), and keywords none of your competitors have targeted that represent open territory (offensive). The offensive opportunities are where the fastest wins live.
Revenue Attribution Per Keyword Cluster
We do not just estimate traffic potential - we estimate revenue potential. By analyzing conversion rates on existing organic traffic (from your Google Analytics) and applying them to projected traffic from new keyword targets, we project the dollar value of ranking for each keyword cluster. This lets you evaluate keyword research ROI the same way you evaluate any other investment: expected return versus cost.
Content Architecture, Not Just a Keyword List
A keyword list without a content plan is useless. We deliver keyword clusters organized into topic hubs with a content hierarchy: pillar pages for broad topics, supporting articles for specific sub-topics, and internal linking maps that connect them. Each piece of content has an assigned primary keyword, secondary keywords, search intent classification, and a specific content brief. Your content team can execute immediately without additional research.
How we work
01
Business and Competitive Intelligence
We interview your sales team to understand which types of clients are most valuable, review your CRM to identify how current clients found you, and analyze your competitors' organic profiles. This is not a questionnaire - it is a deep investigation into where organic search can produce revenue for your specific business.
02
Comprehensive Keyword Discovery
Starting from seed terms identified in Step 1, we expand using Ahrefs keyword explorer, SEMrush keyword magic tool, Google Search Console impression data, competitor gap analysis, and industry-specific question mining. A typical project analyzes 8,000-15,000 raw keywords before filtering begins.
03
Intent-Difficulty Scoring and Filtering
Every keyword is classified by intent (informational, navigational, commercial, transactional) and scored for realistic winnability based on your current domain metrics. Keywords that fail either test are eliminated. The surviving keywords are grouped into topic clusters and ranked by projected revenue impact. The final deliverable is typically 200-500 prioritized keywords organized into 15-30 content clusters.
04
Content Architecture and Brief Delivery
Each keyword cluster gets a content brief: target keyword, secondary keywords, search intent, competitor content analysis (what currently ranks and why), recommended content type and length, internal linking targets, and specific angles that differentiate your content from existing results. Your team receives a complete execution roadmap, not just data.
See it in action
Real work that delivers real results
Uncovering hidden opportunities
Strategic prioritization
Deliverables
Our SEO engagements produce tangible assets that compound in value over time. You receive comprehensive documentation of your optimized site architecture, content libraries built for search intent, technical specifications for maintaining performance, detailed reporting dashboards, and ongoing strategic guidance that ensure rankings, traffic, and conversions continue to improve. We also provide comprehensive training, detailed documentation, and ongoing support to ensure you maximize the value of your investment and achieve sustained success.
Comprehensive keyword database
Opportunity analysis
Competition assessment
Intent categorization
Priority framework
Content recommendations
Common questions
Related services
Your competitors already invested in this.
The search results for your most valuable keywords are not going to wait for you to catch up. Your competitors are investing in SEO right now—capturing the traffic and leads that should be yours. Let us analyze your current position and show you exactly what it will take to outrank them.
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