Marketing
Marketing Automation
Marketing automation that nurtures leads and drives revenue on autopilot.
A B2B company was paying $890/month for HubSpot Marketing Hub Professional. They used it to send a bi-weekly newsletter to their entire database -- 4,200 contacts, same email, no segmentation. Their open rate had declined from 28% to 14% over 18 months as subscribers disengaged. Their sales team complained that marketing-sourced leads were cold. They were getting about $890/month of value from a platform capable of delivering $89,000/month in pipeline. We rebuilt their entire HubSpot instance. We created lifecycle stages that matched their actual sales process. We built lead scoring that assigned points for firmographic fit (company revenue over $5M, specific industries, decision-maker titles) and behavioral engagement (visiting the pricing page: +20 points; downloading a case study: +15 points; opening three emails in a week: +10 points). Leads hitting 50 points auto-routed to sales with a full activity timeline. We segmented their database by industry, engagement level, and lifecycle stage. A prospect in manufacturing who downloaded a case study got a follow-up sequence about manufacturing outcomes. A prospect in financial services who visited the pricing page got a pricing comparison email and a consultation offer. The bi-weekly newsletter went away. In its place: 14 automated workflows triggered by specific actions, each delivering relevant content at the moment the prospect demonstrated interest. Within 90 days, their sales team reported a 3x increase in lead quality. Marketing-sourced deals grew from $18K/month to $67K/month. The HubSpot subscription suddenly looked like a bargain. This is the gap between owning marketing automation software and actually using it. The platforms are powerful -- HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo -- but their power is in behavioral targeting, dynamic content, lead scoring, and multi-step nurture sequences that most companies never set up. They buy the platform, build one workflow, and default to batch-and-blast email because nobody on the team has the time or expertise to build the sophisticated automation the software was designed for. We build those systems. Lead scoring models that identify your highest-value prospects before they ever talk to sales. Nurture sequences that deliver the right case study, the right comparison, the right offer at the exact moment the prospect's behavior indicates readiness. Re-engagement campaigns that reactivate cold leads when they return to your site. And clean, segmented databases where every contact receives content relevant to their industry, role, and stage -- not the same newsletter as everyone else.
How this capability is applied
Intelligent Lead Nurturing
Behavior-triggered email sequences that deliver the right content at the right moment. A prospect who views your pricing page gets a pricing comparison email and a consultation offer. A prospect who downloads a case study gets follow-up content about that specific service. Each sequence adapts based on engagement -- opens, clicks, and page visits modify the next email sent. This is not email marketing; it is automated sales development.
Predictive Lead Scoring
We build lead scoring models that combine firmographic fit (company size, industry, revenue, job title) with behavioral signals (pages visited, content downloaded, emails engaged with, form submissions). When a lead crosses your qualified threshold, it auto-routes to the appropriate sales rep with the full activity timeline -- so your first conversation references what they have already shown interest in, not a cold discovery call.
Dynamic Personalization
Smart content blocks in emails and on your website that adapt based on the contact's industry, lifecycle stage, and engagement history. A manufacturing prospect sees manufacturing case studies on your homepage. A returning visitor who has already read your overview content skips the introduction and sees advanced content. Personalization is not 'Hi [First Name]' -- it is delivering fundamentally different content to different segments automatically.
Scale Without Headcount
The right automation system handles the work of 2-3 marketing coordinators: follow-up emails, lead qualification, database segmentation, re-engagement campaigns, and reporting. Your team focuses on strategy and content creation while the platform handles the repetitive execution. We have seen companies running $2M+ in annual pipeline through automation built by a two-person marketing team.
How we work
01
Audit & Discovery
We audit your current platform configuration -- how many workflows exist, what percentage of contacts are in active sequences, what your lead scoring model looks like (if one exists), and how your CRM and marketing platform are integrated. We interview your sales team to understand which lead sources produce the best deals, what information they wish they had on first contact, and where marketing-sourced leads fall short.
02
Journey Mapping
We map every stage of your buyer's journey from anonymous website visitor to closed deal, identifying the specific content, offers, and touchpoints that move prospects from one stage to the next. For each stage, we design the trigger (what action starts the sequence), the content (what message they receive), the branching logic (what happens based on their response), and the handoff criteria (when sales gets involved).
03
Build & Configure
We build every workflow, email sequence, lead scoring rule, and CRM integration in your platform (HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo). We segment your existing database, clean and deduplicate contacts, configure lifecycle stages, set up automated lead routing, and connect form submissions to the appropriate nurture track. Every email is written, designed, and tested before activation.
04
Optimize & Expand
Monthly: review email performance metrics (open rate, click rate, reply rate by sequence), analyze lead scoring accuracy (are high-scored leads actually converting?), and A/B test subject lines, send times, and content variants. Quarterly: expand automation coverage to new segments, build re-engagement campaigns for cold leads, and add new triggers based on emerging behavioral patterns in your data.
Deliverables
Every web design engagement delivers a complete, production-ready website built to modern standards. You receive all source files, documentation, and training needed to manage your site independently. Our deliverables include design assets, developed templates, integrated functionality, quality assurance documentation, and ongoing support—everything required for a successful launch, smooth handoff, and confident ongoing operation.
Comprehensive automation strategy
Customer journey mapping
Email sequence development
Lead scoring implementation
Platform configuration
Monthly performance reporting
Common questions
Related services
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