Mobile SEO

A real estate brokerage had invested $85,000 in a beautiful new website. On desktop, it was stunning: large hero images, interactive property maps, and sophisticated search filters. Their desktop Lighthouse score was 94. But 73% of their traffic came from mobile devices, and their mobile experience was broken. The site loaded in 6.8 seconds on 4G connections. The hamburger menu required two taps to open. Property images took forever to load, and when they did, they were not pinch-to-zoom enabled. Forms had tiny input fields that required zooming to fill out. Their mobile bounce rate was 78%, and mobile conversion was one-third of desktop. When Google switched to mobile-first indexing, their rankings dropped 40% within 60 days because Google was evaluating their broken mobile site, not their beautiful desktop version. We implemented a complete mobile SEO overhaul. First, we reduced mobile load time to 1.4 seconds through image optimization, code splitting, and critical CSS inlining. Second, we redesigned the mobile UX with touch-friendly targets (44px minimum), thumb-zone navigation, and simplified forms with auto-fill support. Third, we implemented responsive images that served appropriately sized assets for each device. Fourth, we optimized for local mobile searches: click-to-call buttons, map integration, and location-based content. Fifth, we fixed technical mobile issues: viewport configuration, font sizing, and interstitial popups that violated Google's guidelines. The results: mobile bounce rate dropped from 78% to 34%, mobile conversions doubled, mobile organic traffic increased 156%, and their rankings recovered and exceeded previous positions. Mobile SEO is not a nice-to-have - it is the foundation of modern search visibility. If your mobile experience is poor, nothing else in your SEO strategy matters.