UI Design Services

A commercial real estate firm had a website that functioned perfectly. Every page loaded, every link worked, every form submitted. Their traffic was decent. But their inquiry rate was 0.4% - roughly one-third the industry average. The problem was not functionality. It was the interface. The typography was a default system font stack that signaled 'template.' The spacing between elements was inconsistent, creating visual noise that made the eye work harder to parse information. The color palette had seven competing hues with no clear hierarchy. The buttons looked different on every page. None of these are things a business owner notices explicitly. But they feel it. The site felt like a DIY project, and prospects subconsciously priced the firm accordingly. We rebuilt the interface layer without changing the site structure or content. New type scale using two carefully paired fonts. A spacing system based on an 8px grid that created breathing room and visual rhythm. Color reduced to three functional roles: primary, secondary, and accent. Buttons standardized across every page with consistent sizing, padding, and hover states. The result: inquiry rate jumped to 1.7% within 60 days. Same traffic. Same content. Same functionality. The only thing that changed was the visual credibility of the interface. This is what UI design actually does. It is not decoration. It is the visual language that tells prospects whether your firm operates at the level they need. A professional services company charging $50K+ per engagement cannot have an interface that looks like it cost $500. Every pixel either builds trust or erodes it. We design interfaces using a systematic component methodology in Figma, building reusable elements that maintain visual consistency as your site grows. Every component - buttons, cards, forms, navigation, data displays - follows documented rules for spacing, color usage, typography, and interaction states. This means your team or developers can add new pages without the visual quality degrading over time. The design system becomes an asset, not a one-time deliverable that slowly falls apart as new content gets added ad hoc.