Web Design
Responsive Web Design
Most businesses discover their mobile site is broken only after a competitor takes the lead they should have closed.
Here is what typically happens: a prospect finds your firm on Google from their phone. They tap the link. The page takes 4 seconds to load. The navigation menu covers half the screen. The contact form requires pinch-zooming to fill out. They leave. They find your competitor, whose site loads in under a second and has a tap-to-call button front and center. That prospect is gone forever, and you never even knew they existed. This is not a hypothetical. We audited a professional services firm that was spending $6,000/month driving traffic to a site where 71% of mobile visitors bounced within 8 seconds. The site looked fine on the designer's 27-inch monitor. On an iPhone 14 in portrait mode, the hero section pushed the call-to-action below the fold, the font was 12px (unreadable without zooming), and the hamburger menu took two taps to open. We rebuilt the site starting from a 375px screen width and working upward. Every layout decision, every button size, every image crop was validated on the smallest screen first. The result: mobile bounce rate dropped from 71% to 34%, mobile form completions increased by 89%, and their cost per lead dropped by $47 because the same ad spend was now converting on the device people actually use. Google has used mobile-first indexing since 2021. That means the mobile version of your site is the version Google evaluates for rankings. If your desktop site scores a 95 on Lighthouse but your mobile site scores a 52, Google sees the 52. Every technical SEO investment you make is filtered through mobile performance. We build responsive sites using a constraint-first methodology. Instead of designing a beautiful desktop layout and then cramming it into smaller screens, we design the core experience for the hardest constraint first: a phone held in one hand while the user is distracted. If the site works there, it works everywhere. If you skip this step, you end up with what most agencies deliver: a desktop site that technically resizes but functionally breaks on the devices your customers actually use.
How this capability is applied
Revenue-First Breakpoint Strategy
We pull your Google Analytics data to find the exact devices and screen sizes generating your highest-value traffic, then design breakpoints around those real usage patterns - not generic presets. If 40% of your converting traffic comes from iPhone 14 Pro in portrait, that is our primary design target.
Sub-Second Mobile Load Times via Edge Delivery
We serve responsive images through CDN edge nodes, implement critical CSS inlining, and use Next.js server components to deliver above-the-fold content in under 800ms on 4G connections. Fast mobile load directly correlates with conversion: every 100ms of delay costs roughly 1% in revenue.
Thumb-Zone Navigation Architecture
We map every interactive element to the natural thumb reach zone on mobile devices. Primary CTAs sit in the bottom 40% of the screen where thumbs rest naturally. Navigation uses bottom sheets instead of top hamburger menus. This is not aesthetic preference - it reduces interaction cost and increases tap accuracy by 32%.
Google Core Web Vitals as a Ranking Weapon
Mobile-first indexing means Google ranks the mobile version of your site. We engineer for all three Core Web Vitals - LCP under 2.5s, INP under 200ms, CLS under 0.1 - turning technical performance into a competitive ranking advantage your competitors cannot match without a full rebuild.
How we work
01
Device Revenue Mapping
We cross-reference your analytics with conversion data to identify which exact devices and screen sizes produce revenue. This eliminates guesswork and focuses design resources on the screens that matter to your bottom line.
02
Constraint-First Prototyping
Every layout starts at 375px width with one-thumb interaction. We prototype core user journeys on the smallest screen first, validating tap targets, content hierarchy, and load performance before a single desktop pixel is placed.
03
Progressive Enrichment
Desktop and tablet layouts add functionality to the mobile core - larger imagery, expanded navigation, multi-column layouts - without restructuring the underlying page architecture. The mobile experience is the product; desktop enhances it.
04
Real-Device Validation Lab
We test on 12+ physical devices spanning iOS and Android, including older models with constrained processors and memory. Browser emulators miss real-world performance issues like GPU rendering limits and touch event latency that only surface on actual hardware.
See it in action
Real work that delivers real results
Smooth experience at every breakpoint
Built for touch, optimized for all
Deliverables
Every web design engagement delivers a complete, production-ready website built to modern standards. You receive all source files, documentation, and training needed to manage your site independently. Our deliverables include design assets, developed templates, integrated functionality, quality assurance documentation, and ongoing support—everything required for a successful launch, smooth handoff, and confident ongoing operation.
Mobile-first design system
Responsive breakpoint strategy
Touch-optimized interactions
Responsive image optimization
Cross-device testing suite
Common questions
Related services
Your competitors already invested in this.
Your website is your most important business asset. Every day with a site that underperforms is a day of lost opportunities. Let us show you what is possible when web design is approached as a revenue strategy rather than a creative exercise.
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